Top 5 Social Apps Performance on Unified Platform in Africa - Q1 2022

The first quarter of 2022 saw interesting trends among the top 5 social apps in Africa. Based on data from Sensor Tower, we delve into the weekly downloads, revenue, and active users for TikTok, Facebook Lite, Instagram, Likee - Short Video Community, and X.

TikTok

TikTok from TikTok Pte. Ltd. had a notable performance in Q1 2022. Weekly revenue peaked at approximately $489K in the week of February 7, before experiencing a decline to around $322K by the end of March. Downloads showed an initial drop from 1.8M in late December to about 1.3M by mid-January, followed by fluctuations, peaking at 1.8M again in mid-March. Active users remained relatively stable, starting at 34.1M and slightly decreasing to 33.6M by the end of March.

Facebook Lite

Meta Platforms, Inc.'s Facebook Lite experienced consistent growth in downloads, starting at approximately 847K and reaching a high of 1.3M by mid-March. Revenue remained modest, peaking at around $13.4K in the first week of January, before stabilizing around $11K-$12K for the rest of the quarter. The active users saw a steady increase from 113.7M to 117.5M by the end of March.

Instagram

Instagram from Instagram showed a downward trend in revenue, starting at around $646 and decreasing to $381 by the end of March. Downloads fluctuated, beginning at 1.1M, dropping to 668K mid-January, and then rising again to 845K by mid-March. Active users remained relatively stable, starting at 36.6M and ending at 36.6M.

Likee - Short Video Community

Likee - Short Video Community from Likeme Pte. Ltd. showed varied trends. Revenue peaked at $7.6K in the last week of February, with a low of $3.3K in mid-February. Downloads remained relatively stable, averaging around 330K throughout the quarter. Active users slightly decreased from 4.8M to 4.6M by the end of March.

X

X from X Corp. had modest revenue, fluctuating between $66 and $403, with a peak in the third week of March. Downloads showed a notable increase, starting at 208K and peaking at 402K by the end of March. Active users saw a gradual rise from 16.5M to 17.8M over the quarter.

For more detailed insights into the performance of these apps, visit Sensor Tower.